Paddy Power is one of the most recognizable brand names in the sports betting and online casino market. In the offline world the company is primarily known for the bookmaking end of the business with high street bookmaking outlets throughout the British Isles.

Over the last few years, the company has also been making a lot of heady into the online casino market and operates one of the largest and most trafficked sites in the industry.

Because of the company’s large offline profile, it has been marketing heavily in this environment to promote it’s online sports betting and casino and has made a lot of headway in the area due to this avenue of promotion that has not been as open to the operators who work online exclusively.

The company was formed in 1988 from a merger 3 different high street bookmakers. Paddy Power is a publicly quoted company and is listed on the UK and Irish stock exchanges.