Online Casinos Becoming More Local?

JackpotThe business of predicting future events is both dangerous and seductive. Dangerous in the regard that it is virtually impossible not to look a bit silly when one’s predictions are looked at with the benefit of hindsight, and seductive in the regard that it is a basic part of human nature to have a tilt at guessing what is going to happen.

So, with that in mind, let’s take a look at something that has been developing for quite a while now and looks set to continue in the year ahead.

Going back a number of years the online casino industry was like any other Internet based business in that it was virtually completely international. Different languages were catered for but the customers came from everywhere and the casinos were based basically anywhere.

Then the specter of legislation and heavy regulation meant that casinos could only be based in certain jurisdictions. At this stage the customers still came from everywhere.

The next step for authorities was to try to curtail consumer activity as well.

All of the problems that have arisen out of this have caused an localized element to creep into the industry where casinos are set up in certain jurisdictions to target customers in certain jurisdictions.

The general movement by governments to introduce regulatory environments rather than outright bans looks set to increase both the level and speed of localization of the online casino industry in the coming year.