The online casino industry has seen a lot of upheaval over the last couple of years and this has been particularly prevalent in the area of consolidation.
As the Christmas season starts to kink into high gear, the industry is buzzing with talk of a merger between Bwin and Partygaming. As individual companies both of these operators are already very large and well established within the retail sector of the industry.
Bwin runs operations in many different countries from its headquarters in Austria and Partygaming, which is based in London, is also a very significant operator within the sector.
Any new company that would spring from a merger would be a massive operation that would have a worth that would run well into the billions.
Partygaimg has also settled any outstanding difficulties it has previously experienced with U.S. authorities which leaves the company in a strong position to move into the United States market should things open up in that jurisdiction in the near future.
While talks are on going and only at an early stage at the moment, this would be a massive merger even in a business that has become used to heavy deal-making in recent times.